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It may surprise you to know that all 3 work best, it just depends on your message and your recipient. Lets take a look at the 3 options in direct mail. Letters, postcards and self-mailers all have their uses, which will work best for you? That depends on who you are targeting and what your message is.
Letters: These work best when you have a complex message to get across. You can create an elaborate story within the letter copy. Make sure to break up text with bolding and bullets.
Postcards: These are the most cost effective to send out. Keep in mind that postcards work best for quick to the point messages that are driving the recipient to a website, phone call or visit.
Self-mailers: These are the most graphic intensive. Make sure you do not lose your message in all the graphics. Self-mailers are easily passed on to others to help spread your message.
Keep in mind that what works for one company may not work for yours. It is important to test each of these types with your own prospects and customers. Let them show you what they respond to most. You do not have to pick one and stick with it all the time. You many have a complex message one time and use a letter and then next time just a quick notice that can be effective with a postcard. Do not be afraid to experiment.
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help!
In an effort to curb machine jamming, the USPS has revised their standards for self-mailers. Starting January 5th, 2013 a self-mailer (single or multiple unbound sheets of paper that are folded together and sealed to form a letter-size mail piece) must comply with the following requirements:
All of these new regulations are to help the mail processing equipment run at a steady pace and lower the amount of mail piece destruction do to jamming.
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help!
In order to get a 2% postage savings between July 1st and August 31st your direct mail will need to meet the requirements. First you will need to register with the USPS or have your mail service provider register for you. Then you will need a QR Code on your piece and provide instructions on how to scan the QR Code.
There are two options:
1. Have your QR Code link to a mobile optimized landing page that is personalized. You don’t have to use just name, you can use unique information that is applicable to each person.
2. Have your QR Code link to a mobile optimized landing page that allows the recipient to place an order, donate money, or in some way pay for something. They don’t actually have to make the purchase but, the option has to be there.
Here are some tips to keep in mind when designing mobile landing pages:
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help.
The best part about direct mail is how versatile it can be. We can create a piece that inspires the senses and ignites the imagination! What better way to drive customers to purchase than to give them a memorable experience. So you say, how can you do that? Well, here are a few ideas for you.
Be creative! Think of all the possibilities! You can really create a memorable piece and increase your ROI.
If you have any questions, please call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Check out our website at http://www.eyecomm.org.
So how do you get your audience’s attention? With an eye-catching design. There are so many messages out there in our daily lives that in order to get noticed, you really need to put some thought into your design. Here are some tips to help:
Be creative and don’t be afraid to try something new. When designing for direct mail, make sure you are meeting postal requirements. If you need any help let us know.
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Visit our website http://www.eyecomm.org.
Emotions drive all of our behaviors, from the food we eat to the volunteering we do. Before you can start trying to illicit emotion, you need to figure out 3 things about your recipients: feelings, want and how. You need to know how they currently feel so you can create a way to feel better. You need to know what they want so that you can target that and you need to know how you can solve their problems.
Here are a few tips to get you there:
The top emotions to target are: Curiosity, Hope, Urgency, Pain or Anger. Obviously there are many more emotions available to you and one of those may fit better for your particular target audience. If so, feel free to use one of them. The idea here is to know your target audience and go after what they will react to. If you can get your message to engage your recipients emotions, you will get their order.
If you have any questions call us at 619-448-6111 or email info@eyecomm.org. We are glad to help. Visit our website www.eyecomm.org.
Marketers are using many channels to reach their customers and prospects. The great thing about QR codes is they can be used to enhance the channels you are already using to make a greater impact. QR codes open up many different opportunities for your marketing. They form a new type of interaction between customer or prospect and your brand.
Make sure that you consider the following items before you launch your campaign:
Think of unique ways to use QR Codes for your brand:
QR Codes allow you to include so much more information in your direct mail without taking up a lot of room. Make sure to track your QR Code scans to see what is most effective for your brand. That way you can continue to increase your responses over time.
Scan this QR Code that goes to our mobile website, to see an example of how easy a mobile landing page can be:If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help. Visit our website http://www.eyecomm.org.
Now more than ever marketers are searching for the best channels to maximize their ROI. Direct mail will get you there. I am not saying to stop marketing in other channels, what I am saying is that direct mail is a very effective channel so make sure you are using it too. Jump aboard the freight train to better ROI!
Here are a few reasons why direct mail is very effective:
There are so many options with direct mail, from the list to the creative and beyond. Take your marketing to another level with direct mail. Direct mail may seem “Old School”, but it is still very relevant and compelling. In order to reap the true value of direct mail you need to use relevant offers to very targeted audiences.
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Visit our website www.eyecomm.org for more tools.
Every day the number of people accessing sites thru their phones is growing by leaps and bounds. What does this mean for you the marketer? Well this means that you need to mobile optimize your marketing. You need a mobile website. If someone is scanning your QR Code, they need to be sent to a mobile optimized site. How do you create one? We can help.
Creating a mobile website key ingredients:
Having mobile landing pages will increase your traffic and create great experience with its ease of use for your customers. Remember mobile is fast, connects you with your customers immediately and it’s effective. Keep people scanning your QR Codes by making it easy to navigate to what they need.
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Visit our website at www.eyecomm.org.
Starting July 1, 2012 thru August 31, 2012 the USPS is offering a postage discount to qualifying mailings. Qualifying mailings are presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a QR Code barcode inside or on the mail piece. The discount will be 2% off of the postage.
Here are the specific requirements:
This is a great chance to try out QR Codes on your direct mail and claim a postage discount! If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Visit our website www.eyecomm.org.
First of all, lets define every door direct mail. Every door direct mail is the post office’s new program for small businesses wanting to reach potential customers in their area. The USPS mapping tool helps you target mailing routes by neighborhood, zip code or city around your business to identify the number of active households and businesses in your selected area. Many small businesses have stayed away from direct mail in the past due to the costs. This program is to help small businesses do direct mail at a lower cost.
There are a few key factors you need to know:
Benefits:
Keep in mind that the only available targeting is location. If you need to target your list to homes with children or some other demographic, that is not available through this program. Make sure to have a good call to action on your piece and a way for you to track who responds. Here is the link to the USPS website: https://eddm.usps.com/eddm/
If you would like to participate in this program, but don’t want the hassle of dealing with the USPS, we can help you with that. Call us 619-448-6111 or email info@eyecomm.org. We are glad to help. Check out our website www.eyecomm.org.
It used to be easy to reach customers and prospects with just television, radio, newspaper or direct mail. Today it is a whole new arena. Your customers and prospects are using so many different types of media it is hard to know what is best. Hopefully you have been tracking your customers and prospects. You need to know how people are responding to you. Is it email, direct mail, text messaging, search, or social media? Then you can figure out how can you reach them now.
Here are some questions to ask yourself when trying to decide which media will work best:
On average you should be using a minimum of 3 media types for your campaigns to boost your results. The best campaigns incorporate print, mobile, social and online. You can too!
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Visit our website at www.eyecomm.org.
As a company that offers direct mail to our customers, we have seen the best and worst of direct mail pieces. In order to help you create great direct mail, we have come up with a list of ideas. A WOW direct mail piece creates a drive to read the piece, act upon it and pass the message onto others.
How to create the WOW direct mail piece:
So get started creating your WOW direct mail today! The best thing about WOW direct mail is that you will probably mail to less people by targeting the list, but get a better response than if you mailed more. Most of all have fun creating WOW direct mail.
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Visit our website at www.eyecomm.org.
Why would you want to rhyme your marketing? Well, it turns out there is a science to rhyming. A study was conducted in 2000, you can see it here by Matthew S. McGlone and Jessica Tofighbakhsh of Lafayette College. They wanted to see if a rhyming phrase had an impact on a person’s perception of truthfulness versus a non-rhyming phrase that delivered the same message. What they found was that rhyming was rated consistently higher for truthfulness than non-rhyming.
So, as a marketer what does this mean to you? Well, basically that rhyming can help you increase your message retention, recall and amplify your reach. If you use rhyme in your marketing it will be perceived as more truthful. Who doesn’t want that? So, how do you go about doing it? Start by figuring out your ideal message and then try to convert that to a simple rhyme. Next you will need to test it for its effectiveness as the line may look good on paper, but you need to see if it will really work.
Here are a few questions to ask yourself:
This new phrase should be used in all your marketing items, direct mail, email, website, all printed brochures and social media. Have fun and be creative!
If you have any questions please call us 619-448-6111 or email info@eyecomm.org. We are glad to help!
Direct mail done right will bring you your biggest return on investment. So to get you started we have put together a list of how to get started with direct mail the right way.
These days it pays to incorporate other forms of marketing with your direct mail. Social media and QR codes can help you broaden your message to a wider audience. Make sure to keep the same theme and end game in mind. The way you deliver the message may be different but the message should be uniform and not conflict.
If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help!
QR Codes can increase the effectiveness of your direct mail in a many ways. The most important is by telling the recipient to scan the QR Code as there is an instant call to action when they are most responsive to your message. The QR Code also allows you to provide more details about your product or service and offer exclusive discounts. The best part about QR Codes is you can track your results to see what is working and what is not in real time.
So, how do you use QR Codes in your direct mail to get the best results? Here are a few ideas:
There are so many ways QR Codes and be used so be creative and fun with it. You can add pictures and themes to your QR Codes to make them interesting. Make sure that all your linked sites are mobile friendly and easy to navigate. No one wants dead links and hard to push buttons.
If you have any questions please call us 619-448-6111 or email info@eyecomm.org. We are glad to help!
In direct mail the design of your piece must be eye catching to get the attention of the reader. So with that in mind symbolism is the key component of your design. The definition of a symbol is something that stands for or suggests something else by reason of relationship, association, convention, or accidental resemblance; especially: a visible sign of something invisible. So why use symbols in your design? When done right, symbols can be used to exploit the most unconscious human desire. Therefore when incorporated into the design, symbols gracefully create associations between a company and what the company wants to represent without the viewer even realizing it.
Tips on Using Symbols
1. Tell a story. Remember, not all symbols are created equal. Do your research and make sure the symbols incorporated in your design convey clear and concise meanings.
2. Check for conflicts of interest. Do not use multiple symbols in one design that could possibly represent conflicting ideas. It is ok to combine ideas, but be careful to not overload on symbols, or group symbols that cause conflict. You want the design to convey a united message.
3. Examine symbols from multiple perspectives to avoid misinterpretations. What a symbol represents in one culture may not be what it represents in another. This is extremely important for companies who seek to create international identities.
4. Make sure your communication is clear. Each design should clearly communicate something. That something is left up to the viewer to determine. Symbols are very powerful communication when used correctly.
A symbol is usually a picture that tells a story or a combination of graphic elements that represent something to the viewer. Therefore, you must avoid misinterpretations of your symbols. The last thing you want to do is use a symbol incorrectly and as a result make the company look bad. Today people and companies are more readily recognized for what they represent than for who they are. Symbols have become very important, and the use of them increasingly complex.
If you have any questions call us 619-448-6111 or email info@eyecomm.org.
If only postage was still $0.24 like these old stamps! Alas that is not the case, the USPS has formally announced their intent to increase postage rates on January 22, 20112. Click here for a price chart. Overall the average price increase is 2.1%.
They have also announced changes to the self-mailer requirements. There are many changes for self-mailers. Here is a link with detailed descriptions and illustrations of the new requirements. The post office is extending a 1 year compliance period from Jan 2012 to Jan 2013. During that period the current mail piece designs will be accepted. After that, you must comply with the new rules as outlined by the post office. Here are a few of the most important changes:
Due to the complexity of the new regulations, if you are planning a self-mailer, call us to discuss the most cost-effective options. We can help you with what paper stock to use as well as the best layout to save you money.
If you have any questions please call us 619-448-6111 or email info@eyecomm.org. We are glad to help!
HOW TO: Use Twitter for Business and Marketing RT @smexaminer: http://t.co/t1GlVW9p6Z by @SocialMediaDIY #Twitter #smm #marketing
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@sd_creativedir Thats why it is important to have multiple channels for your messages.