Marketing and Direct Mail Tips

Archive for the ‘Direct Mail’ Category

HOW TO: Use Twitter for Business and Mar

HOW TO: Use Twitter for Business and Marketing RT @smexaminer: http://t.co/t1GlVW9p6Z by @SocialMediaDIY #Twitter #smm #marketing

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TY @jet_mail_inc: Here’s this week’s #

TY @jet_mail_inc: Here’s this week’s #FF: @SourceLink @printchef @sumgould @CommuniGatorLtd @CMSOfficialPage @DMFacts1 @ThreeDogLog

@sd_creativedir Thats why it is important to have multiple channels for your messages.

New blog website, check it out:

We have finally finished our new website!

So now our blog will be at http://www.eyecomm.org/blog/. Please come check it out!

Which is Better for Direct Mail Marketing, Letter, Postcard or Self-Mailer?

It may surprise you to know that all 3 work best, it just depends on your message and your recipient. Lets take a look at the 3 options in direct mail. Letters, postcards and self-mailers all have their uses, which will work best for you? That depends on who you are targeting and what your message is.

Letters: These work best when you have a complex message to get across. You can create an elaborate story within the letter copy. Make sure to break up text with bolding and bullets.

Postcards: These are the most cost effective to send out. Keep in mind that postcards work best for quick to the point messages that are driving the recipient to a website, phone call or visit.

Self-mailers: These are the most graphic intensive. Make sure you do not lose your message in all the graphics. Self-mailers are easily passed on to others to help spread your message.

Keep in mind that what works for one company may not work for yours. It is important to test each of these types with your own prospects and customers. Let them show you what they respond to most. You do not have to pick one and stick with it all the time. You many have a complex message one time and use a letter and then next time just a quick notice that can be effective with a postcard. Do not be afraid to experiment.

If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help!

5 Effective Email Marketing Design Tips – MOVED

5 Reasons Why Direct Mail Marketing Continues to be Leading in a Digital World – MOVED

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