Marketing and Direct Mail Tips

In an effort to curb machine jamming, the USPS has revised their standards for self-mailers. Starting January 5th, 2013 a self-mailer (single or multiple unbound sheets of paper that are folded together and sealed to form a letter-size mail piece) must comply with the following requirements:

  • New Dimension: Max size 6” height x 10.5” length
  • Weight may not exceed 3oz or it has to go in an envelope
  • Paper weight:  Book grade (Text, Offset): 70lb min up to 1 ounce and 80lb min over 1 ounce
  • Tabs: up to 1 ounce mailer needs two 1” tabs, mailers over 1 ounce needs two 1.5” tabs and if using perforations or inserts needs two 2” tabs
  • If using glue instead of tabs: continuous glue line 1/8 inch wide or glue spots 3/8 inch radius, 3 to 4 spots or elongated glue lines 1/8 inch wide, 3 to 4 lines
  • Folding: The final fold must be either below the mail panel or to the right of the mail panel
  • Inserts: if you are including an insert such as a reply envelope it must be secured inside either tucked around an inside flap or affixed inside the mailer so that it does not move
  • Panels: mailers can have between 2 and 12 panels (each section of a folded sheet is considered a panel) if you go over 12 panels then in must be inserted into an envelope
  • Address placement: mid to left position is preferred, must be on the center panel, perforations must be on the non-addresses side

All of these new regulations are to help the mail processing equipment run at a steady pace and lower the amount of mail piece destruction do to jamming.

If you have any questions call us 619-448-6111 or email We are glad to help!


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