Marketing and Direct Mail Tips

If only postage was still $0.24 like these old stamps! Alas that is not the case, the USPS has formally announced their intent to increase postage rates on January 22, 20112. Click here for a price chart. Overall the average price increase is 2.1%.

They have also announced changes to the self-mailer requirements. There are many changes for self-mailers. Here is a link with detailed descriptions and illustrations of the new requirements. The post office is extending a 1 year compliance period from Jan 2012 to Jan 2013. During that period the current mail piece designs will be accepted. After that, you must comply with the new rules as outlined by the post office. Here are a few of the most important changes:

  • The new maximum size for a self-mailer will be 6 x 10.5.
  • The maximum weight will be 3 ounces.
  • Tabs will no longer be able to be perfed.
  • Tabs must be made out of paper, no plastic.
  • No loose pieces inside of self-mailers, they must be attached with a glue dot or folded over an inside mailer flap.
  • The tab sizes will vary between 1 inch, 1.5 inch and 2 inch tabs depending on the paper stock and folding.
  • Minimum paper stock thickness will be 70#.

Due to the complexity of the new regulations, if you are planning a self-mailer, call us to discuss the most cost-effective options. We can help you with what paper stock to use as well as the best layout to save you money.

If you have any questions please call us 619-448-6111 or email We are glad to help!


Comments on: "USPS Postage Rate Increase and Self-Mailer Design Changes for 2012" (1)

  1. […] USPS Postage Rate Increase and Self-Mailer Design Changes for 2012 [Eye/Comm’s Blog] 0 Comments […]

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