Marketing and Direct Mail Tips

Archive for the ‘Email’ Category

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4 Tips For Great Email Marketing – MOVED

12 Highly Effective Email Marketing Tips – MOVED

6 Tips To Successful Integrated Marketing

Creating integrated marketing campaigns across multiple channels is extremely important now. Why, do you ask? Well a repeated and reinforced message drives an increase in sales, which makes your marketing more effective. Also, when your message arrives at a time when the recipient is considering a purchase you increase your results.

So how do you create effective integrated marketing campaigns?

Here are a few tips:

  1. Tracking: Before you begin any campaign, make sure to set it up with analytics for tracking. Each channel should be tracked separately so that you can define your best channels and where you need to improve.
  2. Decide: You need to choose your offers for your campaign. Each channel will need a slightly tailored offer, but should stay within the boundaries of the overall campaign.
  3. Combine all channels into one department: You must manage all aspects of your campaign in one department. Separating each channel to a different department dilutes the ability to have a truly integrated campaign.
  4. Cross seed your channels: In other words, make sure that channels reference and link to one another. That way you are able to drive people to more than one site therefore building your credibility and you are able to interact with more responders
  5. Create a personalized experience: It is important to bond with people and in order to do that, they expect personalization. You can create that personalization with direct mail, QR codes, email and your website. Make sure to capture information about people with each visit, as this will allow you to build your data so that you can create offers that people want to receive.
  6. Make one change at a time: When reviewing your analytics, make sure that you only change one thing at a time to try to increase your responses. It is very hard to isolate what works for you if you change too much at a time.

Basically, the whole idea is to have your offers presented where people are; direct mail, email, social media, website, mobile and more. Figuring out how to tailor your offers in each channel can be a challenge, but creating integrated campaigns can be a very fun process.

If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help! Visit our website at http://www.eyecomm.org

Top 10 Worst Email Marketing Mistakes – MOVED

Best and Worst Words to Use in Marketing! – MOVED

Email Marketing and Direct Mail, A Winning Combination

Email marketing can enhance your direct mail marketing with a lift on average of 11%. The emails can be timed based on your direct mail in home dates, allowing for a double punch of your message. You can also easily add a follow-up email one week later to grab the attention of those who put the mail piece aside for later and have forgotten about it. There are a couple of good things to note about follow-up emails:

  • You can send multiple email reminders without being overbearing, but don’t get too carried away
  • You are more likely to receive a prompt response to your follow-up emails, than single emails with no tie to another campaign
  • The recipients feel part of your business and more involved when multi-channels are used

Direct mail still represents 17% of the overall marketing budget, which is larger than the share held by any other media. Second is email. Direct mail has the most targeted messages at 29% followed by email at 22%. So when your campaign incorporates both you have a much larger impact. This will increase your ROI. One important fact to remember when planning your campaigns, is to keep the message and branding consistent between the direct mail and email. You want the recipient to associate them.

If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help.

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