As a company that offers direct mail to our customers, we have seen the best and worst of direct mail pieces. In order to help you create great direct mail, we have come up with a list of ideas. A WOW direct mail piece creates a drive to read the piece, act upon it and pass the message onto others.
How to create the WOW direct mail piece:
- Target your audience: If your audience is too general your messaging will not be targeted enough to get the WOW.
- Create messaging that is directly related to your recipient: The better you relate to your recipient the more WOW you will get.
- Design your campaign with eye-catching imagery: Make sure the imagery matches your messaging and audience to get that WOW.
- Use a format that will stand out: Do not use a 4 x 6 postcard, create a format that is unusual and will stand out in the mail box for the WOW.
- Clearly define the call to action: Make it easy for people to respond to you, ask them to do what you want them to for the WOW.
- Use QR Codes: These days QR Codes are everywhere. They can allow you to create an interactive experience with your direct mail, that will get a WOW.
- Use many response methods: Include all ways to respond such as email, QR Codes, phone numbers, web addresses and so forth so they can react to the WOW immediately.
So get started creating your WOW direct mail today! The best thing about WOW direct mail is that you will probably mail to less people by targeting the list, but get a better response than if you mailed more. Most of all have fun creating WOW direct mail.