Marketing and Direct Mail Tips

There are many things to consider in direct mail. Avoid those “oops” moments by following our top 10 guidelines. Save postage and ensure a better response!

  1. Most important is to have a specific call to action. What do you want the recipient to do? Make sure you tell them that.
  2. Give your recipient multiple ways to respond, a phone number, email, QR Code, website and any other method you can offer.
  3. Make sure you target your list to people who will respond to your offer.
  4. In your design make sure your aspect ratio, the length divided by the height, is between 1.3 and 2.5 for letter size pieces.
  5. When choosing your paper, make sure the thickness is .009 or greater for letter size pieces.
  6. When designing your mail panel, make sure that you have enough room for addressing and a barcode. We recommend a 4 x 2 area.
  7. Be colorful, but choose your colors wisely. Here is information on colors.
  8. Make sure to use white space, creating an open airy feel. When copy and art is too crowded together it can be intimidating and not be read.
  9. If you are considering die cutting your mail piece, keep in mind that letter size pieces have to be rectangular, so you will be required to put it in an envelope if you cut off the corners.
  10. Use personalization beyond just the name and address, use information about the individual to have a more one to one feel.

There are many more tips we can give you. If you have a specific question please call us 619-448-6111 or email info@eyecomm.org. We are glad to help!

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