Marketing and Direct Mail Tips

 

On October 18th, the post office filed for a postage rate increase with the PRC. They want to increase postage rates approximately 2.1% starting January 22, 2012. The PRC should make a final ruling next month and we expect that the rate increase will be approved.

Click here for a postage rate chart.

This postage increase along with structural changes are helping the post office cut into their deficit. Taxpayers do not fund the USPS, postage does. However, it is an agency that is closely linked to the government and needs special approvals prior to making many business decisions, including job cuts and price increases. Due to these restrictions, the post office cannot operate like other private businesses are able to, and this impacts both profitability and efficiency. For more information on postal reform check out this blog post.

If you have any questions please call 619-448-6111 or email info@eyecomm.org. We are glad to help!

 

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