Social media marketing centers on efforts to create content that attracts attention and encourages readers to share it. A corporate message spreads from user to user and amplifies because it is coming from a trusted, third-party source, as opposed to the brand or company itself. Is this how you are using social media? You should be.
Social Media has become a platform that is easily accessible to anyone. Increased communication for organizations increases brand awareness and improves customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.
So the key factors that ensure social media success are:
- Relevance to the customer
- Value it provides customers with
- Listening to what customers are saying
- Strength of the foundation
A strong foundation provides a platform which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press releases. Oftentimes, corporate social media platforms are used to offer unique incentives to customers who are willing to engage with the organization.
Do not use social media marketing to only send out information that is boring or already known. You must supply information that is relevant and of value. Make sure you are listening to the feedback you get from customers with each campaign. With that valuable information you can build better and more effective campaigns.
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