Getting your marketing mix right is the key to growing your business. Here are some ideas that can help you get on your way to better marketing.
Choose one goal: Build your campaign around this goal. Decide what method will work best toward your goal and create a plan of action. By starting with only one goal you can stay focused and monitor the effectiveness.
Monitor results: It is important to track your results. That way you can tell if your marketing is working. You will also want to test new things to see what has the best results. By sticking with one goal to start out, you will have the time to make sure you are getting the results you want and when you are not, then make changes.
Multi-Channel: Integrating your campaign across many channels helps broaden your reach. Your website, emails, direct mail and social media should all be based on your single goal. Keeping your branding the same will help people see a cohesive message across all channels.
Before you add another goal to your overall strategy, make sure it can be integrated with your existing methods. This integration can help you get the best results for your efforts. As you integrate each new method into your marketing strategy, make sure to test and track. Testing and tracking is the key to the best marketing mix.
Retain your company values: Make sure as you are creating strategies that you remain true to your company’s core values. When we choose to deviate from them it will be noticed and your ultimate branding message will be diluted.
Keep within your budget: Probably the most important factor is your budget. Make sure your strategies fit your budget and long-term plans.
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