You need more customer engagement and interactivity with your brand. In order to do that, you need multi-channel marketing. What is multi-channel marketing? Well, it is the integration of multiple marketing channels for a single campaign. In other words, your marketing campaign includes, print ads, direct mail, TV/Radio, and social media. The reward for multi-channel marketing is a higher level of customer interaction with your brand. This builds trust and translates into an increase in your results.
Most multi-channel campaigns include an offer and a deadline. They will also include triggered actions based on the customers interactions with you. There are important things to remember in your multi-channel campaign:
- One clear focused concept
- Consistent look across all channels
- A single voice across all channels
- All channels must work together as a team, building up the entire campaign
- Use each channel within its strengths
Personal messaging is a powerful motivator for your customers. The more you know about them, the better your offer will be. Engaging customers can help you create a powerful database with unique customer preferences. This can enhance all future campaigns to each individual by allowing you to get more personal. The better you are able to tailor your offer to each individual person, the larger you increase your ROI.
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