Marketing and Direct Mail Tips

QR Codes and direct mail are a great fit! Now that the USPS has a summer sale on direct mail with QR codes, you can test this out and save 3% on your postage! Click here, to check out our post for details of the sale. You can use the QR code to link to whatever is currently relevant to your offer and then continue to update it. The ongoing updates allow you to keep your content fresh as people continue to scan and engage with your company online.

By linking your QR code to a video you can visually and audibly explain your promotion. They are great on a postcard since you have very limited room for copy. By linking your QR code to more detailed information on your website you can enhance the effectiveness of your postcard.

A QR code will allow you to have more creative on your piece, you need less room for copy. You can also personalize the QR codes so that each person gets a different offer based on what they are most likely to respond to. The best part about QR codes is that they are easily trackable. You can see who scanned the code, how often and so much more.

Call us today to start your next direct mail campaign with QR Codes! 619-448-6111 or email info@eyecomm.org

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