Marketing and Direct Mail Tips

Your list is very important, if you mail to the wrong people you wasted your money. The best lists are prospects who are exactly like your current customers. They are most likely going to buy your product or service.
How do you find out who and where your best prospects are? Start by knowing who your current customers are. Eye/Comm can profile your customer list to find out what your best customers have in common.  Then, using demographic data, survey results, and US census data, we help you identify and reach your brand’s most promising prospects. List profiling and analysis enables you to improve relationships with your customers that will drive profit.

  • Identify your most valuable customers
  • Optimize your marketing mix and prioritize your spending – limiting waste and increasing efficiency
  • Target your selling messages to the right audience at the right time
  • Build loyalty programs that increase lifetime value

Power Targeting finds your best prospects

  • Identify and target new prospects most like your best customers
  • Reach out to customers and prospects using the methods they prefer
  • Boost response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions)
  • Dramatically improve your advertising ROI

If you have any questions please call us 619-448-6111 or email We are glad to help.


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