Marketing and Direct Mail Tips

Now here are some things to stay away from that can cost you more money on your direct mail marketing! Designers love to get crazy and mail something that will really stand out without thinking about the post office requirements. So here is a list of some common design problems we see that will cost you extra postage:

    1. Your shape must be rectangular and maintain an aspect ratio between 1.3 and 2.5.
    2. Don’t print your return address in the OCR read area which is from the bottom of the mail panel up 3.5 inches.
    3. Do not have round corners.
    4. Do not use a dark color on the mail panel, the postal machines will not be able to read the address.
    5. Leave enough room on the mail panel for the address and barcode, we recommend  a 2 x 4 space.
    6. In order to mail at Nonprofit rates, you must have been authorized by the USPS with an authorization number.
    7. If you want the barcode in the bottom right corner instead of the address block, you need to leave the bottom 5/8 of the mail panel blank.
    8. If you want only 1 tab, you need the final fold below the mail panel.
    9. If you have stitching on your mailer, you are required to have three 1.5 inch tabs.
    10. The mail piece must be uniform in thickness to mail at automation rates.

If you have a pdf file we are more than happy to take a look at it for you and let you know if there are any problems. Call us at 619-448-6111 or email info@eyecomm.org.

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