Marketing and Direct Mail Tips

Have you heard the news? The PRC has approved the 3% postage discount known as the summer sale.  Click here for the ruling. 

Well, in a nut shell, here is what they are going to do:

A special 3% discount July 1st thru August 31st for letters or flats if they include QR Codes that can be read by consumer smartphones.

The requirements are:

  1. All mailpieces in the mailing must include a mobile two-dimensional barcode on the outside of the mailpiece or within the mailpiece.
  2. The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.
  3. Standard Mail and First-Class Mail letters and flats must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)
  4. The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.
  5. Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.

 Click here for Frequently asked questions.

If you have questions calls us 619-448-6111 or email info@eyecomm.org. We are glad to help.

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Comments on: "PRC Approved The QR Code Discount Thru USPS, Summer 2011" (3)

  1. […] UPDATE PRC HAS APPROVED! See lastest post, click here! […]

  2. […] has a summer sale on direct mail with QR codes, you can test this out and save 3% on your postage! Click here, to check out our post for details of the sale. You can use the QR code to link to whatever is […]

  3. […] Click here, to check out our post for details of the sale. You can use the QR code to link to your website, video or whatever is currently relevant to your offer.  […]

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