Marketing and Direct Mail Tips

In our current economy fundraising is extremely tough. So we put together some key ideas to make you more successful.

  1. Your current donors are your bread and butter, keep them engaged and active.
  2. When trying to acquire new donors, use list profiling to find more donors like your current ones.
  3. Use both email and direct mail to reach donors with information as well as solicitations.
  4. Make sure to keep your donor list up to date, there are many ways to do that now.
  5. When writing your letter copy, be conversational one friend telling another a story.
  6. Personalize your reply piece, make it as easy as possible for them to respond.
  7. Mail often, tests have shown that a second mailing of the same piece to the same list usually generates 50% of the response of the first mailing.
  8. Make sure to test on alternate mailings the offers, lists, and creative. Only test one at a time in order to get accurate results.
  9. Track, track, track. Know your results. Code your reply devices, this will help with tracking.

If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help.

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