Marketing and Direct Mail Tips

UPDATE PRC HAS APPROVED! See lastest post, click here!

Have you heard the new proposal from the post office? Well, in a nut shell, here is what they are asking the PRC to approve:

A special 3% discount in July and August for letters or flats if they include QR Codes that can be read by consumer smartphones. The 3% discount will apply to both First Class Mail and Standard Class Mail, sent using a permit imprint payment methods. Nonprofit mail is excluded from this promotion. To qualify for the lower postage rate, mailers must display the QR Codes either outside or within all mail pieces in a mailing, using the barcodes to “market, promote or educate” mail recipients – rather than for internal tracking purposes.

Already in use with other forms of print advertising, the barcodes allow a person to scan items with their smart phones in order to get more information, coupons,videos or special offers. The USPS hopes its summer sale will help to highlight the potential of combining online and offline marketing to offer better response rates for direct marketing campaigns.

Thomas Foti, the Postal Service manager of marketing mail, told Post&Parcel yesterday: “We firmly believe that mobile barcodes add significant value to mail – they help increase response rates and they help establish relationships with those that don’t have necessarily already have a relationship with mail – for instance those in younger generations.”

The USPS filed for Postal Regulatory Commission approval for the Mobile Barcode Promotion on April 12, with plans for the discount to run from July 1 through to August 31. The Commission is now seeking comments from interested parties on the program until May 2.

If you have questions calls us 619-448-6111 or email info@eyecomm.org. We are glad to help.

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