Marketing and Direct Mail Tips

Target your list!

How would you like to find out who and where your best prospects are? Start by knowing who your current customers are. Eye/Comm can profile your customer list to find out what your best customers have in common. Then, using demographic data, survey results, and US census data, we help you identify and reach your brand’s most promising prospects. The better the prospects the better your results.

List profiling and analysis enables you to improve relationships with your customers that will drive profit.

  • Identify your most valuable consumers
  • Optimize your marketing mix and prioritize your spending – limiting waste and increasing efficiency
  • Target your selling messages to the right audience at the right time
  • Build loyalty programs that increase lifetime value

Power Targeting finds your best prospects.

  • Identify and target new prospects most like your best customers
  • Reach out to customers and prospects using the methods they prefer
  • Boost response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions)
  • Dramatically improve your advertising ROI

If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help.

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