Marketing and Direct Mail Tips

Design is the 3rd  key to successful direct mail. You have many options, but I will list a few for you to consider.

There are 7 common package choices:

  1. Traditional: letter, lift note, brochure, reply device in #10 envelope
  2. Self-mailers folded in various ways with a tear off reply.
  3. Snap-Paks: computer generated with 3 tear off perfed edges (only cost effective in large volume)
  4. Closed-Faced Kits: generally a 9 x 12 envelope with personalized feel and all inserts personalized.
  5. Postcards
  6. Double postcards: this is a folded over card with a tear off reply device
  7. Emerging creative tactics: CD’s, shapes, fold outs, pop outs, stand ups, repositional notes

Here are the most popular choices:

  1. Letter in envelope
  2. Flyer or self-mailer
  3. Catalogs
  4. Large Envelopes
  5. Snap packs
  6. Postcards

Which ever format you choose there are some common elements to keep in mind:

  • Keep it visually appealing
  • Keep with your branding
  • Integrate the call to action into the design
  • Be unique
  • Keep your audience in mind, what would they like to see
  • Make sure the design plays into the “whats in it for me” demand that the recipient has
  • What will work best with your budget

If you have any questions about a design you are considering please give us a call 619-448-6111 or email info@eyecomm.org. We are glad to help.

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Comments on: "Keys To Direct Mail Success part 3" (2)

  1. Nice post! Another thing to consider is ‘can you reuse the design? Often you will come across clients who want to do a regular campaign – say, every month. If you can create a design that allows you to easily switch out the copy and rework the offer, you have just added a great deal of value to your design services.

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