The second key to direct mail success is the offer. You need a clear defined message with an offer that requires the recipient to respond within a determined time frame. Without a time limit there is no reason to respond now. Keep the offer simple and easy to find. If the offer is clear, the recipient may not even need to read the entire message. There are some key words that people respond to most.
Here is a list of a few of them:
- Free
- Samples
- Discount
- Guarantee
- Special
- Buy one get one
- Volume discount
- Exclusive
- Upgrade
Make sure as part of the clear offer you provide multiple ways for the recipient to respond, such as by phone, email, website, or in person. A good clear offer will increase your ROI.
The 3rd key is design. We will talk about that in the next post.
If you have any questions call us 619-448-6111 or email info@eyecomm.org.
Eye/Comm's Blog 
Comments on: "Keys To Direct Mail Success part 2" (2)
Never underestimate the importance of a call to action. Sumgould is right, if you don’t give the customer a reason to take action, like a discount, and then tell them to do it they will loose the mailer before you get a response. Another good resource for direct mail tips can be found here:http://www.tri-win.com/blog/direct-mail-beginning-to-end-%E2%80%93-how-to-get-started-2/
Thank you! The information on your site is very good. 🙂