The second key to direct mail success is the offer. You need a clear defined message with an offer that requires the recipient to respond within a determined time frame. Without a time limit there is no reason to respond now. Keep the offer simple and easy to find. If the offer is clear, the recipient may not even need to read the entire message. There are some key words that people respond to most.
Here is a list of a few of them:
- Buy one get one
- Volume discount
Make sure as part of the clear offer you provide multiple ways for the recipient to respond, such as by phone, email, website, or in person. A good clear offer will increase your ROI.
The 3rd key is design. We will talk about that in the next post.
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