Marketing and Direct Mail Tips

What Is Direct Mail?

Direct Mail seeks actions from its recipients. The customer response is measurable and when combined with an integrated campaign, helps to amplify the results. Generally the lift in response with an integrated campaign is 16% higher when combined with direct mail. Direct mail motivates people to online ordering.

Customers respond to direct mail because it is a more professional means of communication, gives a better impression of the company than email alone, easy to see the information provided and makes the recipient feel valued. The fact that direct mail is tactile makes it seen as more real by the brain because of the multi-sensory nature of the material. It also makes it more memorable.

There are 3 keys to direct mail:

  1. List
  2. Offer
  3. Design

We have many ideas to help you with one or all of the above. Please call us today 619-448-6111 or email info@eyecomm.org and let us help you get a lift in response.

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