Ok, lets start off 2011 with some Direct Mail Facts:
- A study by the Rochester Institute of Technology Printing found that 67% of respondents like getting mail about new products from companies they do business with.
- Paper is a completely renewable resource.
- Printed direct mail is effective! 67% of online action is driven by offline messages, and 75% of consumers use printed sheets to plan purchases.
- The US forest products industry is responsible for more than 4 million tress being planted each day– greater than what is harvested.
- According to a recent study from Target Analytics, direct mail was the top revenue channel in 2009 for non-profit organizations. Analysis determined that direct mail delivered $8 of every $10 donated.
- North American consumers in the 18-34 year-old demographic prefer to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to survey research from ICOM, a division of Epsilon Targeting.
- According to Google’s report “2011 B2B Marketing Outlook,” traditional marketing makes up the majority (66%) of B2B marketing budgets this year, despite the growth of digital advertising. The survey, conducted for Google in fall 2010 by Ipsos OTX, in fact finds that traditional media accounts for the top three items in a B2B marketer’s average budget.
I think this sums up nicely that Direct Mail is an important element for marketing. Yes, the buzz is all around the online activities, but we need to remember to keep using Direct Mail to get the ROI while adding in the online marketing. That is going to give you the most bang for your buck.