Marketing and Direct Mail Tips

Direct Mail in 2011

Happy New Year!

So are you ready for a fantastic 2011 direct mail year? We are!

Here are some things to keep in mind as you are planning your 2011 direct mail campaigns:

  • Keep your design under 6 1/8 x 11 1/2, this is the best postage category.
  • When mailing standard, keep your weight under 3 ounces.
  • When mailing first class, keep your weight under 1 ounce.
  • Make sure your list us up to date with NCOA. 
  • Consider enhancing your customer list by analyzing your current customers and then purchasing a list of more people like them.
  • Consider teaming up your direct mail with email and social media, hit them is in all areas and boost your ROI.
  • Most of all, be creative, stand out, be real and people will want to do business with you.

As always, we can help you with any of these ideas and more. Just call us 619-448-6111 or email info@eyecomm.org. We are happy to help you with all your questions.

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