Marketing and Direct Mail Tips

Who are the people in your database?

Eye/Comm provides complete data analysis to enhance your direct marketing.

Take advantage of our powerful array of new market segmentation tools that draw on continually updated data and industry expertise. Data Enhancement segmentation provides valuable insights into consumer behaviors. By utilizing survey research to identify consumers’ values, attitudes, and product preferences and combining that with U.S. Census data, our segmentation tools allow you to:

  • Target your selling messages to the right audience at the right time.
  • Open new channels to reach your customers and prospects using the methods they prefer.
  • Boost response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions).
  • Build loyalty programs that increase lifetime value.
  • More profitable prospecting, through modeling and forecasting.

Benefits of Data Enhancement:

  • Profile the unique characteristics of your best and most profitable customers.
  • Identify and target new prospects most like your best customers.
  • Boost your direct response rate.
  • Increase your market penetration.
  • Dramatically improve your advertising ROI.
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