Today, lets talk about the effectiveness of email marketing. Here are some things you need to know:
- High ROI – $45 per every $1 spent (according to a recent DMA survey)
- Customers like it – 3 out of 4 customers choose email as their preferred way of receiving communication from businesses (according to a recent DMA survey)
- It’s conversational
- Good branding
- Response tracking
In combination with a direct mail campaign, email marketing can be extremely effective. Remember, the more ways you contact people the better response rate you will get. If you have any questions, call us today 619-448-6111.