Marketing and Direct Mail Tips

Lets start with  letter size booklets:

The Postal Service redefined letter‐size booklets last year. New size and tabbing requirements took effect on September 8, 2009.

A booklet consists of multiple sheets or pages that are bound by saddle‐stitching, perfect binding, pressed glue or other binging method that creates a nearly uniformly thick mail piece. The requirements apply only to letter‐size booklets, not larger booklets or unbound folded self‐mailers.

The following regulations apply to all letter‐size booklets:

  • Size: Maximum height = 6 inches
  • Size: Maximum length = 10 ½ inches
  • Paper: Minimum paper weight for cover = 40# to 80# book depending on the design
  • Tabs: 3 tabs required, minimum 1 ½ inch diameter, non perforated

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