Marketing and Direct Mail Tips

2. Acquiring new donors

Soliciting new donors is the most difficult part of fundraising.

  • Expect to lose money initially. At this stage you are looking for new donors more than the donation itself. Focus on the lifetime value of a new donor.
  • Make your value proposition compelling. Remember you are competing for their support with other worthwhile nonprofits.
  • Use list profiling to find more prospects.


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