Marketing and Direct Mail Tips

Without a doubt, fundraising is the biggest challenge non profit organizations face. But there are tried and true fundamentals that are essential to the success of a campaign.

1. Current donors, keep them involved and generous

Current donors have already invested in your organization. They want to continue to support you.

  • Respond promptly. As soon as you receive a donation, you must respond to each gift promptly and with as much personalization as appropriate. Let them know specifically what their gift will provide. Consider a thank you phone call. Encourage an additional gift when you do.
  • Send newsletters. Show your donors how their donation makes a difference. Invite them to participate in your activities.
  • Communicate regularly. Connect with your donors several times a year, at least four. Always ask for a donation and make it easy for them to respond.

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