Marketing and Direct Mail Tips

Make your text easy to read

Design text in specific, easytoread blocks. If the type covers a large area, if the font is too small or condensed, if the paragraphs are too long, the copy becomes too much work to read and people won’t. For letters, break up the page by interspersing short paragraphs with long, indented paragraphs and use bullet points and bold subheads to keep the eye engaged.

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