Your creative is an essential factor in the success of your direct mail campaign. It’s how you present yourself to your customer. The design of your mail piece has two jobs to do. First, it has to draw attention to your primary offer. Second, it has to help the reader to absorb the information provided. The following graphic design features can help you get these two jobs done.
Provide a focal point
A well‐designed page usually has one dominant feature that catches your eye. It could be a headline, a picture, a design element, but it must be one focal point. One thing has to dominate. When you emphasize too much, you emphasize nothing.