Marketing and Direct Mail Tips

Use personalized variable data printing

With variable data printing (VDP), each printed piece is “varied” to show different graphics, copy, offers or photos specifically designed to appeal to each individual recipient. It can be as simple as a personalized letter or as complex as a fullcolor variable postcard or brochure. VDP has been proven to significantly boost ROI, on average achieving response rates 7 times higher than conventional direct mail.

  • Personalize images, copy and graphics for higher impact.
  • Customize versions for individual applications.
  • Personalized messaging increases relevance and can significantly increase response.
  • Mail fewer pieces to achieve a higher response than a larger conventional mailing.

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