Marketing and Direct Mail Tips

Clean your mailing list

Keep your inhouse mailing lists clean and uptodate. Eliminate bad addresses, update old addresses and drop uninterested recipients so you can mail fewer pieces to a targeted audience at valid addresses. Eye/Comm provides numerous resources to refine your lists and reduce waste:

  • Address standardization corrects address errors.
  • Delivery point validation verifies the address is complete and correct.
  • Move update provides new addresses for people who have moved.
  • Deduping eliminates duplicate addresses.

Here are some other things you can do to keep your lists clean:

  • Provide opportunities for recipients to easily optin or optout.
  • Maintain a donotmail list of those who choose to optout.
  • Provide ways for customers to notify you of mailing preferences or incorrect address information.
  • Use ACS Address Correction Service to get updated addresses.
  • Most Important: Don’t forget to update your list with the information you receive from these resources. If you need help, we’re there for you.




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