Understand your model customer
Find out what your best customers have in common. Pay attention to characteristics such as age, gender, income, and where they live. One easy way to do this is to through Eye/Comm’s data analysis tools. Utilizing survey research to identify consumers’ values, attitudes, andproduct preferences and combining that with U.S. Census data, we help you to:
- Profile the unique characteristics of your best and most profitable customers.
- Target your selling messages to the right audience at the right time.
- Open new channels to reach your customers and prospects using the methods they prefer.
- Boost response through more specific, personalized offers (as opposed to generic, onesize‐fits‐all promotions).
- Build loyalty programs that increase lifetime value.