Take advantage of USPS postage discounts:
Postage is often the most expensive part of your direct mail campaign. Using standard sizes and adhering to USPS automation rules can save you lots of money.
- For First Class mail, keep the weight under 1 ounce.
- For Standard mail, keep the weight under 3 ounces.
- Follow the guidelines in Eye/Comm’s publication “15 Ways to Reduce Mailing and Postage Costs.” Ask us for a free copy.