Marketing and Direct Mail Tips

Take advantage of USPS postage discounts:

Postage is often the most expensive part of your direct mail campaign. Using standard sizes and adhering to USPS automation rules can save you lots of money.

  • For First Class mail, keep the weight under 1 ounce.
  • For Standard mail, keep the weight under 3 ounces.
  • Follow the guidelines in Eye/Comm’s publication “15 Ways to Reduce Mailing and Postage Costs.” Ask us for a free copy.
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