Clean your mailing list:
- Address standardization corrects address errors.
Move update provides correct addresses.
Deduping eliminates duplicate addresses.
- Predictive list modeling targets your best prospects.
- Personalized messaging increases relevance and can boost response.
Here are some things you can do to keep your lists clean:
- Provide opportunities for recipients to easily opt‐in or opt‐out.
Maintain a do‐not‐mail list of those who choose to opt‐out.
- Provide ways for customers to notify you of mailing preferences or incorrect address information.