Marketing and Direct Mail Tips

Use the right paper:

Paper cost can often be 40% or more of the total printing cost.

  • Choose the least expensive paper that supports your message and image.
  • Use uncoated paper whenever possible. It’s generally less expensive than coated.
  • Choose a paper color that allows adequate contrast for addressing.
  • Make sure the sheet you choose is thick enough to meet USPS automation rules.
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