Marketing and Direct Mail Tips

Choose a costeffective format

There’s a reason you rarely see an 8 x 8 mail piece. It doesn’t fit into most standard envelopes and it requires more postage to mail. Work with standard paper sizes whenever possible.

  • Use the lightest weight paper possible.
  • Choose a format that requires less paper.
  • Print on both sides wherever possible.
  • Pick a size that fits efficiently on a press sheet.
  • Make sure the final size meets USPS automation requirements.
  • Avoid plastic envelopes.

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