Marketing and Direct Mail Tips

Choose a costeffective format

There’s a reason you rarely see an 8 x 8 mail piece. It doesn’t fit into most standard envelopes and it requires more postage to mail. Work with standard paper sizes whenever possible.

  • Use the lightest weight paper possible.
  • Choose a format that requires less paper.
  • Print on both sides wherever possible.
  • Pick a size that fits efficiently on a press sheet.
  • Make sure the final size meets USPS automation requirements.
  • Avoid plastic envelopes.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Tag Cloud

%d bloggers like this: