Marketing and Direct Mail Tips

Make a compelling offer It’s the basic driver of response.

  • Offer a discount, free gift or rebate.
  • If your offer is powerful, consider including it in your headline.
  • Put a time limit on the offer to motivate the reader to respond quickly.
  • Use the word “free.”
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Tag Cloud

%d bloggers like this: