Marketing and Direct Mail Tips

There are three basic elements that determine the success of a direct mail campaign: the list, the offer and the creative.

Target your list: 

There is no factor more important to the success of your mailing than the list. The quality of the mailing list represents at least 40% of your campaign’s success.

  • Target recipients to match your offer.
  • Apply predictive list models to target a smaller, more specific audience.
  • Keep your list up to date.
  • See Eye/Comm’s publication “Creating a Successful Mailing List” for more ideas. Ask us for a free copy.



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