There is no factor more important to the success of your mailing than the list. The quality of the mailing list represents at least 40% of your campaign’s success.
- Target recipients to match your offer.
- Apply predictive list models to target a smaller, more specific audience.
- Keep your list up to date.
- See Eye/Comm’s publication “Creating a Successful Mailing List” for more ideas. Ask us for a free copy.