Marketing and Direct Mail Tips

17. Keep it consistent: All mail pieces within a single mailing must be uniform in size and weight.

Use the same paper stock for all pieces in a mailing to avoid postal weight verification problems. The Post Office weighs a sample batch from each mailing to verify the number of pieces in the mailing. If their sample batch weighs more, they will charge you for more pieces. That means additional postage.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Tag Cloud

%d bloggers like this: