Cost Effective Direct Mail Done Right, Part 16

16. Don’t forget the postage: Postage can be affixed in three ways. 

• Permit imprint (indicia) printed on the mail piece.
• Postage meter imprinted when the mail is processed.
• Stamp.

If you are going to print an indicia onto the mail piece, make sure it is positioned correctly and is worded right. Leave enough room in the upper right corner if you want a postage meter or stamp. Send us a mock-up or pdf file of the addressing side before your mail piece is printed. It can save you money.