Marketing and Direct Mail Tips

10. Image is everything:

Avoid printed images in the address area, or make sure they are light enough to meet USPS reflectance standards. Postal address reader machines must be able to discern the barcode against the background or you pay more postage.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Tag Cloud

%d bloggers like this: