Marketing and Direct Mail Tips

2. Clean In House lists. Reduce undeliverable mail by updating your lists at least every three months. There are many data hygiene resources available to keep your list uptodate.

  • Delivery Point Validation to eliminate invalid or incomplete addresses.
  • National Change of Address (NCOA) to get updated addresses for people who move.
  • “Do not mail” purging to eliminate those who prefer not to receive mail.
  • Deceased recipient purging.
  • Apartment number appending to increase deliverability.

Benefits of Data Hygiene:

  1. Control mailing waste and save on postage and printing.
  2. Reduced lost sales by continuing to reach customers who have moved.
  3. Increase customer loyalty.

Stay tuned for part 3…

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