Done right, direct mail can be a very cost effective way to reach targeted prospects and customers. Return on investment typically exceeds most other forms of advertising. However, inefficient list targeting and poor mail piece design can cost you money. The 15 Ways to Reduce Postage Costs can help you maximize your return on investment in your direct marketing.
- Data Enhancement: Profile your best customers.
- Data Acquisition: Find prospects that most closely resemble those customers.
Ask me about enhancing your data to target the right audience. You can mail fewer pieces and get better results.
Stay tuned for more ways..