Getting Started With Social Media Marketing

You know you need to do it, so let’s jump in and get your feet wet. Social media marketing is very different from other marketing channels. Your brand needs to be humanized and relatable. Remember, this is not a place to talk about how great you are. This is a place where you offer helpful [...]

6 Tips To Successful Integrated Marketing

Creating integrated marketing campaigns across multiple channels is extremely important now. Why, do you ask? Well a repeated and reinforced message drives an increase in sales, which makes your marketing more effective. Also, when your message arrives at a time when the recipient is considering a purchase you increase your results. So how do you [...]

Design Your Direct Mail Campaigns With Social Media In Mind

These days the key to your direct mail campaign is integration with social media. So how can you design your direct mail pieces to easily incorporate social media?  We have some ideas for you. Here are 4 easy ways to design a direct mail piece with social media in mind. Include social media information for [...]

Best and Worst Words to Use in Marketing!

  Words have the power to inspire, empower and create desire. In marketing, the words you choose are extremely important. Some words will bring you a great response and others can kill it.  With that in mind, here is a short list of the best words to use in your marketing campaign as well as the worst ones. [...]

How To Successfully Combine Social Media With Your Direct Mail

  These days it literally pays to add social media to your direct mail campaigns. Direct mail is a great way to reach prospects without being intrusive. Social media can help get the focus onto your direct mail campaign. Use social media to create the interest and direct mail to get the sale. So, how [...]

Adding Social Media To Your Marketing

The most important factor is understanding the role of social media in your marketing. What do we mean by social media? Well social media is an online form of social interaction. The most common platforms are Twitter, Facebook, LinkedIn and YouTube. With these platforms social media allows brands to become more personalized. Marketers can communicate [...]

Social Media and Direct Mail, A Winning Combination

Social Media is the new kid on the block for marketers. With some statistics indicating that 65% of adults who use the internet are using social media, marketers need to use it too. However, by using both direct mail and social media you can increase your reach and retention. So how can you incorporate your [...]

Social Media Marketing, Are You Doing It Right?

Social media marketing centers on efforts to create content that attracts attention and encourages readers to share it. A corporate message spreads from user to user and amplifies because it is coming from a trusted, third-party source, as opposed to the brand or company itself. Is this how you are using social media? You should be. [...]

Social Media Marketing, 5 Important Tips

Here are the most important tips for social media marketing: Social media is networking. It takes time. You can easily spend your whole day on social media sites. It is important to set time limits for yourself and not take on all sites at once. Start with the three big players, Facebook, Linkedin and Twitter. Then [...]

What Do Your Customers Think Of You?

Why does it matter what your customers think of you? If you are like most marketers, you know why it matters, especially now. Your customers can make or break your brand. Their voices are louder now than ever before. So before you have the next bad viral branding incident, lets take time to prepare. Use surveys, [...]

The New Rules of Customer Engagement

Now more than ever, it is extremely important to realize that your customers have power over your brand. There are many platforms for them to post comments about your company. Are you listening to what they are saying about your company? Not only is it important to listen to what they are saying, you must also be measuring [...]

Social Media Marketing

What is social media marketing and how can it help you? Social media is an engagement channel. It can be used just like any other channel for your marketing. You increase your ROI when your marketing is across multiple channels creating an integrated marketing campaign. It is important to be consistent in your overall  branding message but the offers and [...]