The best part about direct mail is how versatile it can be. We can create a piece that inspires the senses and ignites the imagination! What better way to drive customers to purchase than to give them a memorable experience. So you say, how can you do that? Well, here are a few ideas for [...]
So how do you get your audience’s attention? With an eye-catching design. There are so many messages out there in our daily lives that in order to get noticed, you really need to put some thought into your design. Here are some tips to help: Color: Through your choice of color, you can immediately grab [...]
Emails help to strengthen your relationships with your customers, build your brand awareness and give you another touch point. Email marketing CAN work for you. Here are a few important tips you need to make your email marketing successful. Get Permission: You need permission to contact people on your email list. Always include a way [...]
Turn your next direct mail campaign into the best one yet! Words are more than a means of communication, they can change our minds, drive us to do something and shape our emotions. So as marketers, how can we use words to drive the responses we are looking for? Here are a few ideas: When [...]
Emotions drive all of our behaviors, from the food we eat to the volunteering we do. Before you can start trying to illicit emotion, you need to figure out 3 things about your recipients: feelings, want and how. You need to know how they currently feel so you can create a way to feel better. [...]
Marketers are using many channels to reach their customers and prospects. The great thing about QR codes is they can be used to enhance the channels you are already using to make a greater impact. QR codes open up many different opportunities for your marketing. They form a new type of interaction between customer or [...]
Now more than ever marketers are searching for the best channels to maximize their ROI. Direct mail will get you there. I am not saying to stop marketing in other channels, what I am saying is that direct mail is a very effective channel so make sure you are using it too. Jump aboard the [...]
Every day the number of people accessing sites thru their phones is growing by leaps and bounds. What does this mean for you the marketer? Well this means that you need to mobile optimize your marketing. You need a mobile website. If someone is scanning your QR Code, they need to be sent to a [...]
It used to be easy to reach customers and prospects with just television, radio, newspaper or direct mail. Today it is a whole new arena. Your customers and prospects are using so many different types of media it is hard to know what is best. Hopefully you have been tracking your customers and prospects. You [...]
Why would you want to rhyme your marketing? Well, it turns out there is a science to rhyming. A study was conducted in 2000, you can see it here by Matthew S. McGlone and Jessica Tofighbakhsh of Lafayette College. They wanted to see if a rhyming phrase had an impact on a person’s perception of truthfulness versus [...]
QR Codes can increase the effectiveness of your direct mail in a many ways. The most important is by telling the recipient to scan the QR Code as there is an instant call to action when they are most responsive to your message. The QR Code also allows you to provide more details about your [...]
The first thing your readers see is your subject line. You need it to be powerful. The best email subject lines are short, descriptive and give the reader a reason to read more. Stay away from using cheesy phrases. They will be ignored. The best thing is to keep your subject lines simple and to the point. There [...]
In direct mail the design of your piece must be eye catching to get the attention of the reader. So with that in mind symbolism is the key component of your design. The definition of a symbol is something that stands for or suggests something else by reason of relationship, association, convention, or accidental resemblance; [...]
If you think colors don’t have anything to do with your marketing here is a great example. McDonald’s changed their colors by converting to red and yellow after a university published findings that they were the most agitating colors. McDonald’s doesn’t want you to miss their signs when driving. You may have noticed that Wendy’s, Pizza Hut and many others [...]
Marketing to create buzz, helps spread information about your product or service through word of mouth. Hopefully it’s positive buzz. Here we will discuss 5 ways your marketing can help you generate positive buzz for your organization. How powerful can buzz marketing can be for your company? Extremely! Consumers trust people around them to provide them with [...]
Ok, so we have all heard the term “outside of the box”. Here we want to relate that to marketing. Sometimes we are at our wits end when trying to come up with marketing ideas. So here we have 5 ways to help you find that “outside the box” idea. Talk to other people in [...]
Now is the time for innovative ideas in direct mail marketing! The best way to get a great response to your campaign is to generate an emotional response in the recipient. The fastest way to reach our emotions is thru our senses. People use 80% emotion and 20% reason to make decisions. Adding layers of senses to [...]
With a slower economy these days we can all use a little help to boost our results. Here are 5 tips to get you started on increasing your direct mail results: Look closely at your offer. Consider sweetening the deal or at least appearing to do so with some creative wording. Remember to highlight the [...]
You can create very unique QR Codes for your marketing pieces. Get your designers excited about QR Codes! The more they stand out the better chance you have that someone will scan your code. It is very important to provide instructions on how to scan and a reason for the recipient to scan the code. Keep [...]
Getting your marketing mix right is the key to growing your business. Here are some ideas that can help you get on your way to better marketing. Choose one goal: Build your campaign around this goal. Decide what method will work best toward your goal and create a plan of action. By starting with only one goal [...]
