Emails help to strengthen your relationships with your customers, build your brand awareness and give you another touch point. Email marketing CAN work for you. Here are a few important tips you need to make your email marketing successful. Get Permission: You need permission to contact people on your email list. Always include a way [...]
Lots of people will tell you what to do in email marketing, but we thought it’s more important to know what NOT to do. So here is a list we have compiled: A terrible subject line: The subject line is the key to getting your email read. Put some real thought behind your subject lines. [...]
The first thing your readers see is your subject line. You need it to be powerful. The best email subject lines are short, descriptive and give the reader a reason to read more. Stay away from using cheesy phrases. They will be ignored. The best thing is to keep your subject lines simple and to the point. There [...]
Email marketing can enhance your direct mail marketing with a lift on average of 11%. The emails can be timed based on your direct mail in home dates, allowing for a double punch of your message. You can also easily add a follow-up email one week later to grab the attention of those who put the [...]
Every company wants to go green, but what does that really mean? Is email greener than direct mail? You may be surprised by the real comparison between print media and digital media’s impact on the environment. Both forms of communication have impacts. Lets take a closer look at what is really happening, not including the [...]
Today, lets talk about the effectiveness of email marketing. Here are some things you need to know: High ROI – $45 per every $1 spent (according to a recent DMA survey) Customers like it – 3 out of 4 customers choose email as their preferred way of receiving communication from businesses (according to a recent [...]
Ok so, we made it to our final tip: 10. Experiment and adapt. Like most things, email marketing isn’t a one-size-fits-all proposition. So start with a basic plan, apply your philosophy and style and adapt as you go.
9. Understand (and use) your results. Tracking metrics like receipts, bounces, opens, clicks, forwards and signups is the first step to understanding what’s happening to your emails. But those numbers are more than just metrics – they’re your audience talking to you. Listen to what they’re saying and then apply it to your future emails.
8. Handle opt-outs immediately. Legally you have 10 days to handle opt-out requests, but in the world of email 10 days is an eternity. That’s why our opt-out feature handles requests instantly and remembers those requests to prevent accidental abuse.
7. Tailor your message. Successful campaigns are about creating smaller, more targeted mailings based on your recipients’ demographics, preferences and interests. The more timely, relevant and personal you can make it, the better.
6. Know your audience. Use your signup screens and database to collect information about who your recipients are, where they live, and what they like, and enlist them to keep that information fresh and up-to-date.
5. Use (really use) the subject line. Arguably the most important single line of any email, the subject line is your two-second opportunity to catch someone’s eye and convince them to stop and look. So craft your subject line with care.
4. Send with delivery in mind. Before your emails can be read and responded to, they have to be seen. That’s why we make sure your emails are sent in a way that’s designed to ensure high delivery rates, through personalized delivery, sophisticated delivery policies and ISP relationships.
3. Give your emails style and substance. With the visual possibilities of HTML it’s easier than ever to create attractive and enticing emails. Just make sure you also give your emails enough substance to warrant sending them in the first place.
2. Get into the address book. Remind your audience members to add you to their address book (or white list or senders list) so you are more likely to bypass any filters and show up just the way you want to.
What makes a successful email marketing plan? Here we will discuss over the next few posts 10 quick tips to consider when launching yours: Experiment and adapt. Like most things, email marketing isn’t a one-size-fits-all proposition. So start with a basic plan, apply your philosophy and style and adapt as you go. Sending to people [...]
