The best part about direct mail is how versatile it can be. We can create a piece that inspires the senses and ignites the imagination! What better way to drive customers to purchase than to give them a memorable experience. So you say, how can you do that? Well, here are a few ideas for [...]
So how do you get your audience’s attention? With an eye-catching design. There are so many messages out there in our daily lives that in order to get noticed, you really need to put some thought into your design. Here are some tips to help: Color: Through your choice of color, you can immediately grab [...]
Turn your next direct mail campaign into the best one yet! Words are more than a means of communication, they can change our minds, drive us to do something and shape our emotions. So as marketers, how can we use words to drive the responses we are looking for? Here are a few ideas: When [...]
Marketers are using many channels to reach their customers and prospects. The great thing about QR codes is they can be used to enhance the channels you are already using to make a greater impact. QR codes open up many different opportunities for your marketing. They form a new type of interaction between customer or [...]
Now more than ever marketers are searching for the best channels to maximize their ROI. Direct mail will get you there. I am not saying to stop marketing in other channels, what I am saying is that direct mail is a very effective channel so make sure you are using it too. Jump aboard the [...]
Starting July 1, 2012 thru August 31, 2012 the USPS is offering a postage discount to qualifying mailings. Qualifying mailings are presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a QR Code barcode inside or on the mail piece. The discount will be 2% off [...]
First of all, lets define every door direct mail. Every door direct mail is the post office’s new program for small businesses wanting to reach potential customers in their area. The USPS mapping tool helps you target mailing routes by neighborhood, zip code or city around your business to identify the number of active households and businesses [...]
As a company that offers direct mail to our customers, we have seen the best and worst of direct mail pieces. In order to help you create great direct mail, we have come up with a list of ideas. A WOW direct mail piece creates a drive to read the piece, act upon it and [...]
Direct mail done right will bring you your biggest return on investment. So to get you started we have put together a list of how to get started with direct mail the right way. Decide who is your audience is going to be. Do you have a list or will you need to rent one? Decide [...]
The USPS has announced many changes to the self-mailer requirements. The post office is extending a 1 year compliance period from Jan 2012 to Jan 2013. During that period the current mail piece designs will be accepted. Starting Jan 5, 2013, you must comply with the new rules as outlined by the post office. Here are a few [...]
QR Codes can increase the effectiveness of your direct mail in a many ways. The most important is by telling the recipient to scan the QR Code as there is an instant call to action when they are most responsive to your message. The QR Code also allows you to provide more details about your [...]
In direct mail the design of your piece must be eye catching to get the attention of the reader. So with that in mind symbolism is the key component of your design. The definition of a symbol is something that stands for or suggests something else by reason of relationship, association, convention, or accidental resemblance; [...]
If only postage was still $0.24 like these old stamps! Alas that is not the case, the USPS has formally announced their intent to increase postage rates on January 22, 20112. Click here for a price chart. Overall the average price increase is 2.1%. They have also announced changes to the self-mailer requirements. There are [...]
Generating ideas for your direct mail campaign designs can be difficult. One easy way to spark ideas is to pay attention to the direct mail that you receive both at home and at work. Save the pieces that caught your attention either in a good or a bad way, then analyze them to see what [...]
There are many things to consider in direct mail. Avoid those “oops” moments by following our top 10 guidelines. Save postage and ensure a better response! Most important is to have a specific call to action. What do you want the recipient to do? Make sure you tell them that. Give your recipient multiple ways to respond, [...]
If you think colors don’t have anything to do with your marketing here is a great example. McDonald’s changed their colors by converting to red and yellow after a university published findings that they were the most agitating colors. McDonald’s doesn’t want you to miss their signs when driving. You may have noticed that Wendy’s, Pizza Hut and many others [...]
On October 18th, the post office filed for a postage rate increase with the PRC. They want to increase postage rates approximately 2.1% starting January 22, 2012. The PRC should make a final ruling next month and we expect that the rate increase will be approved. Click here for a postage rate chart. This postage [...]
These days marketing campaigns consist of many channels. Companies want to build long-term customer relationships. Can a company market too much? Can you actually drive customers away instead of increase their interaction with you? Yes you can! A research study on the ideal volume of email, direct mail and telephone communications found that 3 phone calls, [...]
The USPS is in need of reform. The success of our industry which not only includes mail providers and the post office, but printers, paper vendors, software providers, publishers, equipment manufacturers, greeting card providers and millions of businesses that rely on the post office for distributing communications, depends on a successful post office. We are very concerned about the harm [...]
These days we need a way to reach our customers and get noticed. Direct mail is a very effective tool to do just that. Here are 5 ideas to get your direct mail campaign to stand out and get noticed. Use color envelopes. Color is inviting and not used often enough. Your envelope will get [...]
