You know you need to do it, so let’s jump in and get your feet wet. Social media marketing is very different from other marketing channels. Your brand needs to be humanized and relatable. Remember, this is not a place to talk about how great you are. This is a place where you offer helpful information and answer questions.
One of the easiest ways to get started on planning your social media strategy is to check out what your competitors are doing. Then create a plan that does it better. There are 4 main platforms you need to tackle first.
- Company blog
We are not saying that YouTube, Foursquare and many others are not important; just start with the other 4 first.
Keep in mind that you don’t have to always be serious. Post funny photos or jokes occasionally, people love to laugh and it will get reposted. Ask questions and respond to answers as well as provide important information. This medium should be looked at as providing help to those looking for it, not a hard sales message. This is about humanizing your brand and increasing relationships with individuals